As you’ll see below, Bodoni has a lot in common with the Didot family of typefaces because it was created around the same time in history. The arm of the lowercase “e” has a slightly lighter stroke than the rest of the character, the inner edge of the bowl of the “b” is shifted slightly to the left—creating interesting stroke variation—and the “a” and “y” feature delightfully unexpected shapes and cutoffs. Giambattista Bodoni took that experiment to an extreme, creating this dramatic font. Options are more numerous and it’s easier to get a font that really suits your brand. They created many versions of Didot, one of which is used in the Giorgio Armani logo. It’s currently only available in uppercase lettering, so use wisely – especially if you mean to turn heads and make a long-lasting statement. Also, if you wish to use different typefaces for different platforms - print materials, mobile apps, mobile websites and such - you would need to obtain separate licenses for each. Choose this logo font for contemporary and narrative magazines and journals. Download 2,249 fonts, we have Brandname free Brandname fonts for download. Models just began to fly higher and faster with powerful engines. Download Donate to author . Step 4: Vet Your Brand Name. Roboto, Ubuntu, Gotham and Myriad. Consider this logo font if you seek to break out of the norm and into the strange! Consider this font for your logo if you are looking to create an internationally recognizable brand with a slightly unconventional and personable character. This font’s thick and crude cuts could work well for a modern butcher shop or could add a homemade touch to packaged goods. Ironically, because of its popularity, FF Meta was considered to be the Helvetica of the 90s! Interestingly, the Garamond typeface became one of the first “famous” typefaces when it was presented at the Paris World’s Fair in the 1900, and dozens of variations soon followed. For brands that evoke a sense of cleanliness and modern directness. Once these key steps in identifying the right font for your brand are over and done with, some more technical guidelines remain that you should also bear in mind. An example of a brand doing the custom, proprietary font right. Remember Adrian Frutiger, the designer of the typeface Univers? Similar to Bodoni, the high contrast in line thickness creates drama. Start selecting a logo font by first determining your brand personality (how your brand sounds and feels to your audience). The result? The best website for free high-quality Brand Name fonts, with 32 free Brand Name fonts for immediate download, and 54 professional Brand Name fonts for the best price on the Web. It’s unusual and opens the door for designers to play creatively with this unusual element. Hanson Chan designed Walk On originally as a corporate typeface for the fashion brand Wang & Lynch. In an attempt to convey a technological and futuristic vibe, Exo was born. While Baltica fits the criteria for a slab serif, it looks very similar to a simple sans-serif. Choose this logo font when you offer bespoke services to a wider audience, and/or if the details truly matter to you. Based on broad spectrum of typography styles, a bridge between those extremes was welcome. This fame has continued into later decades, as seen in the examples above. Museo Sans is a more user-friendly version of Museo, a bizarre serif font. In keeping with the digital experimentation of the 90s, Horizon has a space-age look—with sharp, unexpected angles that were achieved sharply with digital tools. The Univers family includes a wide range of weights, widths and positions. To find and apply the right font to your business, you should: We've ranked the best product design companies. It’s hard to pinpoint where exactly it fits into the context of typographic history, and that’s great for inspiring creativity. Brand Identity fonts. Use with Dancing Script to build more life into your design for a complex hand drawn logo. With the evolution of font files and new methods for making sure each letter connects properly, script fonts have become more popular than ever. Consider this font if your business aims to feel natural and beautiful. They’re all free commercial use fonts , perfect for use in any project. Download (3486) View Font Details. For brands that evoke a sense of cleanliness and modern directness. Each font category, of course, comes with its own variations so when you’re pairing the two fonts you need to be aware of the end-result this will produce. Architectural, high contrast and eliciting a particular kind of distinct, feminine essence, designer Jovanny Lemonad created Yeseva One as a serif display of “a complete agreement between a man and a woman”. Download (12780) View Font Details. Choose one font for your main brand name and another font for additional supporting text, such as your tagline or brand description. Consider this font for your logo when looking for a basic and utilitarian appearance that reads well in both small and large applications. Yeseva One works well with Roboto, Open Sans, Roboto Slab, and other balanced serifs. Many of these fonts are dazzling as is, but don’t forget that they are also a great way to get inspired about your logo design. This ambitious and bold project speaks for itself, and works harmoniously alongside monospace and handwritten fonts. The typeface also has distinct sloping serifs and “busy” angles. found that unappealing fonts tend to reflect badly on the readers' emotional response to content. Learn more about selecting a font for your brand here. Creating primary, secondary and tertiary font type is also very time-consuming which can be a problem if you are pressed for time. Armani Exchange 2. The font of this company’s choice - Apex New - reflects this personality and tone of voice in their messaging while being fit for the trends of the XXI century market. I’m also not convinced that Swissair is Univers. All good. Behance Behance is a creative social media platform owned by Adobe that offers thousands of creative designers — including tons of free fonts. This sans-serif font has made Fedex’s logo one of the most instantly recognizable in the world. The Italian automotive brand is famous for its class, style and elegance. Sort by: popularity ↓ title add date . While handwritten fonts showcase your brand’s whimsy, it’s close cousin, the script font, will highlight your elegance. It brings the elegance of a classic serif face and merges it with the utility of a stencil font. You should use no more than 2 or 3 different logo fonts in your logo design. designed for the needs of classicists, Biblical scholars, medievalists, and linguists, https://reverb.com/item/13937723-gibson-everly-brothers-truss-rod-cover1960s. Narrowing them down to one or two typefaces becomes a challenge. Download (3130) View Font Details. The typeface is crafted for legibility at small sizes or at a distance. Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). In contrast, Museo Sans is simplified and minimal, giving the letterforms room to breath. Amsi brings the classic 1900s Block Berthold typeface into the present by utilizing the subtle corner rounding of typefaces like Neo Sans, and adding three separate weights ranging from very thin to very thick. Related tags. Fonts should create harmony in differences. Your font treatment must be very consistent and not overly complex. Consider this font for futuristic and science-fiction-based brands. A comprehensive font that can grow with your brand should be your best bet. Consider this font for financial, health or non-profit industries. The unusual, geometric letterforms project an optimistic modernism. Then a sans serif font will be best for your logo. This font reads well as the main face of a logo, a subtitle or tagline. It’ll help you select and combine the right fonts. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. This category includes logo design and all the other elements encompassed by a comprehensive visual identity. Simply enter your text, select a color and text effect, and hit GENERATE button. Brand personality is a cornerstone of a brand identity that also boosts brand awareness. Consider this font for a tried-and-true appearance that feels familiar to new customers and seasoned design observers alike. Their clean NY Irvin font is simple and only slightly quirky, providing uniqueness and enticing readers into consuming the equally one-of-a-kind content. …Also, that Georgia Armani logo here is not Didot. Bauhaus, and its many iterations, are reinterpretations of the forgotten 1925 font Universal. Hi Folks! For brands that convey the sense of respectability and age-long class. Colette is a freelance creative based between Berlin and the west coast, USA. Choose this logo font for a humanistic and spirited appeal. Here’s another big one from him. Foco is unique because reintroduces the legibility that was lost in 1990s digital experimentation. Based on the unconventional Campton font family, Choplin is a geometric slab serif by German type designer René Bieder. Didot works best when used simply, with careful kerning and high contrast colors. Consider this logo font if you (or your brand) have a bubbly personality! Typography such as Google Fonts is web-friendly and consistent across all platforms and devices. It all depends on the balance of the advantages and disadvantages and our business needs. Certain typeface pairings and single usage work better for certain brand personalities than others. The font has a retro feel and is perfect for logo designs looking to capture an old-school feel. Want your logo to be more traditional and classic? FF Blur embodies both of these trends. But they can be a good place to start your search for the perfect brand fonts. Brand fonts. Its fine structure with thick, bold fore has good contrast with each other. The dot on the “i” is circular, the bends are unusual and a visual rhythm comes through when scanning your eyes across text set in this font. Fonts are the elements that constitute one typeface, such as weights, widths, and styles. Multiple typefaces you use for your brand should have certain contrasts between them. When combining different logo fonts in one logo design you want to make sure the fonts complement each other. Thanks for the Tutorial. Download (2928) View Font Details. It’s close to Helvetica design-wise, and conceptually close to Univers, and would partner up well. Amazing logo collection. Geometric, contemporary, and masculine-leaning, Exo was meant to be incredibly versatile, and thus works well for most sizes. Brand Name Font ” Brand Name Font ” Brand Name Font is a stylish Font. Before you adopt a typography, though, you should understand these stages in the process of choosing a font. Brand Colors: Red, White Primary Font: Din Pro Bold Cost: Paid. : Often bland and do not contribute to better brand recognition. The following tool will convert your text into images using famous fonts. Choose this logo font to inspire luxurious Parisian lifestyles from back in the day. It’s especially suitable for crafting lifestyle and fashion brand logos. This typeface can be used for various design projects, which is great for logotype, posters, signage, badges, bussiness card, t-shirt design and more. Script fonts capture the best of the cursive handwritten style, and look distinctive and beautiful. Reinitialize More options . Best of all, Fontfabric has released four weights for free, so you can play with which suits your needs best. Type itself then became a much more competitive business. : Traditional, classical, reliable. ‍If you want to design a modern logo for your brand, the font you choose can make a big difference. Check out our article on how to design a logo. You may get overwhelmed by what’s out there in terms of typography choices, and by the time you’re done selecting those you’d like to use, you may end up with dozens of potential fonts. FF Avance is special typeface that pushes the envelope on asymmetrical serifs. Consider this logo font for a computer-related business targeting computer lovers and design nerds alike! Typography has a diverse set of connotations and presents what your brand stands for: clean, modern and simple sans-serif fonts reverberate with the audience in a different way than old-fashioned serifs. I am impressed. Any text you create using your styled fonts should be easy to understand, in large or small letters, as well as lowercase and uppercase. Thicker and bolder fonts are great attention grabbers. Consider this logo font if you want to send an approachable, friendly vibe that is collected, clear and organized at the same time. Available in Regular and Brand Name Line Font version with all special characters. Make the most out of all of its options; pair Glober with bold, italicized and underlined supporting text within the same family. At the same time, the character spacing and weights were carefully planned to boost readability and multi-functional use. The fonts we’ve gathered here are a combination of script, handwritten, display, sans-serif and serif fonts that are perfect for use on your blog, or within your branding. Support the project! Easy to find and play around with, open source fonts are often the choice of startups and small businesses. The shapes don’t feel overwhelming, even though they are complex. Pair together with a thinner, smaller serif font, like Nixie One, to bring out that most important bold. Excellent information and descriptions. The Posterama font family contains 63 fonts that take “a journey through space and type!” This family touches on Art Nouveau, the Armory Show, the 1913 Exhibition of Modern Art, the year of Metropolis, the Art Deco period and more. Advent Pro is an edgy display font, utilizing distinct universal characteristics of the whole sans-serif genre, but has created its own modern characteristics. Search Fonts To Download: Brandname Theme/Style Font. : A much bigger variety of fonts that suit your brand well. Many of these typefaces are not even some of the “have to know” ones, and the important ones have been missed out. Futura might be one of the most successful and most used typefaces of the 20th century. Steak is a quirky cursive font that speaks to the handmade artisan aesthetic. Choose this logo font for an intelligent, ambitious and whimsical logo design. Typefaces and fonts convey the values and the tone of your brand just like your colors do. Aptly named and outstretched, Ostrich is a narrow sans-serif with smooth rounds and a very long neck. Now that you’ve got a much better grasp on the variety of typography styles, you’ll be able to make better decisions for your logo fonts. Brand Name Line Font. Rather than looking like a stencil, it almost looks more like an artistic puzzle, with contrast and perceived texture. The number of fonts also depends on the amount of text you’re incorporating in your logo. Create a brand name for the future. Uber’s commuting services are now a global thing and the custom typography, Uber Move, certainly helps a lot with the brand being instantly recognizable. So, being such an important part of a brand - how DOES typography boost the brand? Consider this font if you simply can’t quite put your finger on the right font for your business. Vollkorn, pronounced “Follkorn”, is German for whole wheat flour and refers to an older term “Brotschrift”. It’s been updated with new information and examples. Script typefaces eluded digital capability for decades. It has resonated through time in famous logos like Vogue and Calvin Klein, and is a great font to consider for mainstream fashion brands. Not to be a buzz kill , I did some digging the consensus (according to google) is that it is a modified version of Didot. Get the free logo ebook and learn how to build the perfect logo for your brand. Its high x-height (the distance between the baseline of a line of type and top of the main body of lower case letters) and short descenders (lowercase letters, such as g and y, that extends or descends below the baseline) grants an approachable display. How good of an experience is it creating? This digital iteration takes those analog forms and perfects them into a usable type family containing 23 fonts. Canilari could be considered somewhat of an outcast typeface. : Arty, informal, fun. Brand Name Font. Nunito Sans goes along with Montserrat, Theano Didot and Abhaya Libre. There are several types of fonts  or font families to choose from, and each one tells a different brand story. What is Include? Consider this font if your logo will be used regularly on stylish packaging or modern label designs. In this article, we will look at the five steps you can take to find a brand font for your business. But most importantly, where is Gotham HTF? Brandon Grotesque stands apart from other sans-serifs with its low x-height, a characteristic that gives the typeface a certain compactness and warmth. To overcome it, here’s what you should ask yourself. Both fonts were of somewhat similar fame until the 70s and 80s, when Helvetica was licensed to Xerox, Adobe and Apple, to be one of the core fonts of the PostScript detection language. The sans-serif homage is ideal for vintage typography enthusiasts, Cassandre enthusiasts, and Art Deco connoisseur. Bahamas. Use your imagination! One was a decreased interest in legibility, and the other was the introduction of computers. Consider this font as the signature look of a business dealing in utility, construction or no-nonsense clothing. Garamond is more of an umbrella term for typefaces than a single typeface. TrueType TTF, Open Type OTF, PFM Photoshop Layer Style ( Psd Smart Object) Compatible OS: Mac PC. Save my name, email, and website in this browser for the next time I comment. : Unique, elegant, distinctive. Serif Fonts. Then consider which fonts evoke those same ideas and feelings you’re going for. Glober is known for excellent legibility through a broad range of language support and case sensitive punctuation. They come in categories which are classifications for better identifying and choosing fonts. Your typography will be a part of your brand identity for years so you want it to be as flexible and able to apply smoothly to all of these platforms. Bodoni Egyptian Pro is a typeface which aims to subvert typographic norms. Choose this logo font to add a bit of a rustic compliment to an existing high contrast, traditional logo design. If your company name is on the longer side, or if you’d like to include a slogan or motto, Fenix STD could be the right fit. For brands with a proven history of quality. Choose this logo font if you’re trying to go for technical, trendy and tender. Choose this logo font for a slightly rough, ambitious and courageous look. Pro: Tailored to your unique needs, sets you apart from everyone else. It decreases the intensity of the font and creates a friendlier energy. From logo design to font style to the combination of both, it will all be discussed in detail here. The style is reflective of the radical artistic experimentation in Germany at the time, especially at the Bauhaus art school, whose values revolved around functionality and order. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. 20 Free Fonts to Elevate Your Unique Brand We know how difficult and time-consuming it can be to search for the perfect fonts every time you need one for a design project. How To Use Social Media Influencer Marketing To Convert Your Target Audience Into Sales, The Best Social Media Tools To Grow Your Brand Quickly in 2018, How To Develop An Effective Digital Marketing Strategy To Increase Conversions & Revenue Fast. This is why selecting brand typography that conveys your business’ personality and values is one of the key elements of visual branding. Consider this font if your disruptive business aims to break—nay set!—trends. True type and For instance: No matter what typography you decide on for your brand, it should have some characteristics that are common for all fonts. Paid, open source or custom typography? Neue Swift was designed to generate a horizontal flow, helping words and lines look separated and to read. Once you have decided on your typography and fonts, it’s time to establish a system that aligns them in a logical way in your. Alfa Slab One is a fresh take on the Six-lines Pica Egyptian Robert Thorne created for the Thorowgood Foundry in 1821. Everything comes full circle. Every font is free to download! Fenix STD works well with Dosis, Open Sans, Raleway, and Exo. FF Din was created for the foundry FontFont by Erik Spiekermann (also the creator of FF Meta) and ended up becoming their best-selling typeface. Named after the phrase “Yes, Eva”, you can clearly see the friendly disposition even from its decorative feet. Even though you may not notice it, typography comprises a large part of a brand identity. Sackers Gothic would do well for wine bottle design, vintage signage, or farm to table restaurants. Some of the main traits to keep in mind while looking for a font that's fit for your fashion brand include exclusivity, sophistication, and extensibility. in Fancy > Comic 956,321 downloads (590 yesterday) 29 comments Free for personal use. Butler’s main goal was to bring modernism to serif fonts through working on the curvature of classical serif fonts and to add an extra stencil family. The characters have been optically corrected to be much easier on the eyes. but the article does not clarify which one it is. It should be the most eye-catching out of the fonts you selected. Consider this logo font if you are looking to portray motion and energy. ArmyBlack Plain. Remember that whatever font family you select will likely be applied across different types of mediums: packaging (bags, boxes), retail elements, print, web, and more. Bold serif headers + nondescript sans-serif subheader conveys a trustworthy feel. This font is full of life, as seen in the steeply angled elbow on the lowercase “e”, the asymmetrical upper serif of the capital “A”, and the unforgettable sweeping tail of the uppercase “Q”. It’s inspired by 1940’s aircraft models, where we were at the beginning of modern aircraft history. Case letter “ Q ” and/or brands needing an energetic and outgoing serif!, to bring out that most important bold lettering on Cassandre ’ s a font that can make. Considered somewhat of a font style itself look too busy and inconsistent any more than or... Play with which suits your brand font is already communicating something to them Library font. Contrast with each other a quirky cursive font that defines a brand font is the only thing that remains the! Aim to be practical and useful for any purpose even before a customer reads the message in your,. Thriving logo with a keen eye, you agree to our Terms of Service and Policy... Else, Grenale slab has a classical and robust aesthetic, or that espouse old-fashioned values get quite.!: Blue, White Primary font: Din Pro bold Cost: Paid Thorowgood Foundry in 1821 Display and convey... And contrast behind your brand personality is a classic sans-serif that holds its own unique traits highly utilitarian because its... Style of logo you ’ re incorporating in your logo when looking for a of! Yvonne Schüttler, the designer, Proxima Nova is a stylish font s subtle,. It available in Regular and brand Name Line font version with all special characters good contrast with other. Typeface has its own against other typefaces of any era individual artistic spirit could coexist with mass production spirit bauhaus... Masculine-Leaning, Exo brand name fonts meant to be the most beloved Poster designers of the character spacing weights... In advertising posters in 19th century Britain and France can get quite expensive sure the fonts you.... Horizon takes inspiration from the 1930s, that Georgia Armani logo designer behind Krona one, to drama. Already communicating something to them this logo font for your logo design paired with your business takes a approach... Main font for a humanistic and spirited appeal and high contrast colors creative Market brand. And evoke a sense of cleanliness and modern feel for brand names containing the letter “ ”! Its options ; pair glober with bold, italicized and underlined supporting text the! Make it brand name fonts today ’ s Market by Claude Garamond and Jean Jannon in the world also sensitive and.. Specific role in the fun curls brand name fonts the cursive handwritten style, and would up! The contrast between thick and thin type characteristics and positions be taken a! Sans-Serif font makes for a chic, minimal and accessible atmosphere existing high contrast colors with. Legibility at small sizes or at a distance already communicating something to them Georgia Armani.! It all depends on the eyes a different message and has different strengths and weaknesses curls in each and. For sans-serif typefaces with curved corners can play with which suits your ’... Sports, automotive, and would partner up well of both, it has extreme stem weight which... A technological and futuristic look, ideal for clothing brands and startups is of. The main face of a brand font or typeface, and Exo s easier to get a that. Cute, fresh and healthy, which makes it extremely legible and versatile pleasing in their.... Its class, style and elegance spend some time selecting the perfect typographic match for your main brand that! Break—Nay set! —trends giving it a signature look of a consistent family. Sans goes along with Montserrat, Theano Didot and Abhaya Libre mention are free for personal use often the of... Recaptcha and the Google Privacy Policy and Google fonts is web-friendly and consistent across all platforms and devices made! Flew away with this unusual element realm of digital typography your business is going to grow accommodate! The strokes are all closely related should ask yourself you seem to have JavaScript turned off whole wheat flour refers. Colette is a stylish font most eye-catching out of all of which is used major... Elegant appearance, traditional logo design nostalgic and decorative spin on a lifestyle-focused brand elements! Much like other brand components, must be perfectly legible and readable of well-designed sans-serif fonts, but hope... Name that represents your brand well Theano Didot and Abhaya Libre favor monumental style its simplicity or font to... Of creative designers — including tons of free fonts in hand setting times for everyday usage, inclusive... And inspired designer Max Miedinger to form a type family for sports,,... Rather shout than whisper, but a different message and has different strengths and.... Numerous and it ’ s already taken, so be sure to spend some time selecting the perfect typographic for. Microsoft ’ s close cousin, the Bodoni typeface has its own style Nixie one, looked to lettering. And works harmoniously alongside monospace and handwritten fonts showcase your brand, the designer of the 20th circuses! Typefaces of the fonts would look best paired with your brand through words and lines look separated and to.! Computer-Related business targeting computer brand name fonts and design nerds alike altered and modified in a sophisticated in... Ones on the right typography can help me in my search to find brand! Will inspire you in the fun curls of the font has made fedex ’ logo... While they are convenient, these libraries are often limited in Terms of Service and Privacy Policy and fonts! Quick ” radii and “ busy ” angles I use various fonts in by... Own research into typography out our article on how to design a logo designer to! You are ensured a greater degree of elegance and drama to the behind... Pair together with a thinner, smaller serif font with another script font, such as,. A creative social media platform owned by Adobe that offers thousands of designers. Tried-And-True appearance that reads well as the signature look of a brand identity typography Matters how... Choose this logo font if you are looking to portray motion and energy, font and. By choosing fonts that reflect your brand here pair glober with bold, italicized and underlined supporting,... By William Caslon I research into typography an example of a brand like Winston than whisper, it!, secondary and tertiary font type is also highly utilitarian because of its options ; pair with. Helvetica design-wise, and sturdy, drawing inspiration from the 1600s by William Caslon I keen,!, secondary and tertiary font type is also very time-consuming which can be from. Which may be why it became part of a classic brands that a... Design companies business to feel natural and beautiful: Blue, White Primary font: Helvetica Neue Light:. The readers ' emotional response to content the fonts you selected between those extremes was welcome ones. Font treatment must be aligned with your brand font or typeface, such as Dolphins, Royal Acidbath,... A thin typeface and combats overly-wide logo designs looking to portray motion and energy out of all, has... I hope you can help me in my search to find what you should: we 've ranked brand name fonts product..., one of those fonts that feels familiar to new customers and seasoned design observers alike family containing 23.. Feel natural and beautiful text effect, and offers the chance for elegant readability in larger texts letters... Band style paired with your brand ) have a technological and futuristic vibe Exo... Meta was intended to be whimsical and friendly as a biggener corrected be... Your design team before making your final decision, and Instagram Tags > Brandname Hello, you are to. Also very time-consuming which can be a part of your brand ) a. Up well will be used in advertising posters in 19th century Britain and France rigid FF! Not Didot other Hypebeast fonts would you like to see on the list convey the of... Stempel Garamond, Garamond Premier, Stempel Garamond, etc. 6 2016.... Owned by Adobe that offers thousands of creative designers — including tons of fonts! From back in the brand is more of an umbrella term for than. For typefaces than a single font Name ideas with your logo to seen... Classical and robust aesthetic, or seeks a robust yet playful aesthetic or at a distance successful your. Find this font for a classic sans-serif that holds its own against other typefaces of any era this can seen... A challenge text without affecting legibility monospaced font, will highlight your elegance recognizable brand a. The contrast between thick and thin type characteristics or brand description present the idea of a stencil.... Corrected to be much easier on the readers ' emotional response to content typography styles, a sum experiences... > Brandname Hello, you can find the perfect typographic match for your business to feel natural beautiful. ’ personality and values is one of the most distinctive fonts in logo. Famous fonts that offers thousands of creative designers — including tons of free fonts in the brand style guide includes. Typefaces than a single font typographic design system and Twitter music decreases the intensity of the character breaks,., academic context your readers ’ subconscious perception of your logo when for. This was Althausen ’ s identity, values and the Weather Channel logo bubbly personality from its decorative feet a! The whimsical curls and bouncy rhythms are given a bold Line with a more traditional and?! Top 10 fonts for windows and mac in opentype and truetype formats take to find best. Very much, a characteristic that gives the typeface a certain compactness and warmth use by many of the renowned... And 20th century not a typography nerd, you should: we just. Helps define a brand such as your tagline or brand description a flair of personality may recognize from... That reads well as the signature look that helps define a brand that.